The ‘New Normal’; an expression that’s now all too familiar in everyday conversation, like ‘lockdown’, ‘furlough’ and ‘WFH’. Unlike the other’s though, this phrase is open to broad interpretation and covers myriad areas that will, no doubt, impact our daily existence.

Why hasn’t anyone mentioned that COVID has virtually cured Cancer? The Lancet medical journal studied it extensively. In August 2020, it found that Cancer admissions referred from GPs were down 80% as a direct result of COVID measures. Eighty percent! That’s a miracle cure, surely?

‘Greed is good.  Greed is right.  Greed works.  Greed clarifies, cuts through and captures the essence of the evolutionary spirit.  Greed in all of its forms, greed for life, for money, for love, for knowledge has marked the upward surge of mankind.’ 

Project Fear never stopped; from the original Cameron Remain campaign to the recent Brexit forecasts from the Treasury, IMF and Bank of England, each seeking to outdo each other in painting the darkest possible future.  

I'm on a journey (I know, aren't we all), but twelve months ago I went through a major life-shift when a decade-long relationship ended. It painfully changed my perspective on life in terms of what is important and even more importantly, what is not. The idea that my success was linked to building and selling yet another business suddenly held no merit.

Defining company purpose is increasingly becoming a discussion point at conferences and in the boardroom.  The notion being that all companies need a true purpose, else they won’t survive the long haul.  Last year’s Davos saw several leaders come together to emphasise this point; Branson being one of them – ‘Do good, have fun, and the money will come’ was his mantra.  But does the ideal really translate to reality for the average UK business?